The main question that people with celiac disease should ask about this article is “what’s in it for me”? Having an understanding of GF markets such as Americas is fundamental to understanding how many more suppliers are likely to enter the market and so drive competition and choice and as a result lower prices. We also look at the US’ nearest neighbours to see how gluten free markets differ and why the US GF market is a TIER 1 market which sits at the top of the GFP Matrix. Australia and Canada (English speaking) are also tier 1, while US (Spanish) and Canada (French) are tier 2. Brazil and Mexico are tier 4 but only in Porteguese and Spanish markets. Australia and Canada (English speaking) are also tier 1, while US (Spanish) and Canada (French) are not. Brazil and Mexico are tier 4.
The US is a TIER 1 Country in Gluten Free Products on the GFP Matrix – Compared to Mexico & Brazil
Posted by Food-and-Drink Articles from EzineArticles.com on January 21, 2009
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